One of my clients, Rocketboom will be auctioning off ad time of their show on eBay next week. The winning bidder will allow Rocketboom to create the advertisement, subject to their review.
Rocketboom receives over 130,000 views per episode. Over a few days, many posts receive over 200,000 views.
With time and place shifting, the media landscape is changing. Portability of the brand message will be critical in this new era of Media stepped in social networks and this push toward edge competencies outside of the enterprise.
Auction is now up on eBay.