SF BIG – San Francisco Bay Area Interactive Group

I am in the Marines Memorial Club for the Bay Area Interactive Group‘s first meeting of 2006. This place is completely Standing Room Only. Perhaps 250+ folks. Google is sponsoring this event with 3 key speakers. David Greenwald heads up the volunteer organization in BIG. There is a User Generated Ad Show this Spring. Contact Brian at Universal McCann. Accepting entries now. Guests tonight:

Sean Connolly, Worldwide Director of Advertising Intel;
Pat Connolly, CMO Williams Sonoma; and
Rich Buchanan VP marketing/CMO Sling Media

Karen Crow, Director of Advertising Sales for Google, kicks it off as the main Sponsor. She starts with what she calls “Google’s Forward Looking Statements on Marketing”. Online marketing is dead – going away as we know it today. Traditional marketing business units majority of $; focus on brand; broad bottom line metrics…

Online marketing (hard to read with the yellow type she has chosen) is a separate division. Focus on website. Tight metrics. Future: Integrated Marketing: Multimedia, cross channel, data integration.

Some stats. 1/3 of IT Professional’s media consumption is online. 72% shoppers saw product first online and then bought it in store. 70% of sales @ Macys were made within 20 miles of a store. Connected targeted audiences. She is showing Google Map search results (something Tom Churchill and I were doing with NVRI in 1995!), also integrated with Google mobile. 3 points in circle: Agency > Analytics > Google

John Durham (Carat) MCs.

Williams Sonoma. $3.5B Sales. 40% is direct catalog and internet. By end of 2006, should be #3 catalog company. 400m catalog mailer represents 1% of US postal volume by weight! 11th largest consumer e-commerce $.

Intel. Comarketing program. Integrated marketing model. End-to-end mix. Partner awareness. Co-op model is moving in that direction.

Sling Media. 3000 brick and mortar stores. He’d rather sell direct. 10% budget is online marketing. Very strong viral component. Person to person sales.

Question:What is the key challenge that you see today?

Intel: Media Fragmentation. “One more conversation on that will kill us all”. Can’t buy reach anymore. More like to spread the word…beyond GRP..increase depth of relationship.

Sling: Target audience most likely to buy. Navic‘s system in cable is an awesome tool. VOD delivery. Rich proceeds to give away two systems to a lucky guy in the front row to demonstrate the power of viral marketing.

Williams Sonoma: Client tracking. Keywords have a greater multiplier in retail: 2-4x offline impact on results. Pat uses KitchenAid in store window example. WS would snatch up keywords to sync with in-store promotion.

Question: How do you define Engagement?

Intel: Awareness (BMW example)

WS: Increase customer loyalty.

Question: How close are you to a “Dashboard“?

Sling: Targeted DMA. Product Registration rate is running 60%.

WS: Know call center volume every hour. Porting data to email.

Question: User Generated Media/Content and uncontrolled messaging of your brand. Response?

Sling: Community space, Blog space. Sling Execs engage in consumer created content Podcasts/Blogs

WS: We are behind in that. Customer surveys. Personal call on failures save 80% of the 4% that are disatisfied.

Intel: Harnessing that..it will just hurt in the long run. Demonstrate value to those communites. That will be a positve result

Question: How much does a (specific) site matter?

WS: Source, yes there is a difference. Lifetime value of a customer is different depending on source.

Question: How are you overlaying fragmented media?

Intel: Not all the needles are moving. Sharing data from co-op marketers.

Sling: We don’t have conflict in brand (product over distributor).

WS: 10% of our costs are advertising. Bottom up plans. Incremental sales.

John asks Sean about Intel/Apple. Its Power Performance rather than Price Performance.

Question: What keeps you up at night?

WS: Prioritizing Order. Resource monies are scarce. What is the best long term investment. $170m digital media budget.

Intel: Evolve partner marketing.. high teens digital budget. Viiv foundation is digital. 80% of total marketing investment is indirect (due to Co-op).

Sling: Fire drill of a small company. Everything has to be done yeseterday. To his Agency: “2 days ago is when it needed to be done”. Interactive spend is about 10% of total budget. Expanding to cable and VOD could be up to 30%.

Question: How do you compete against China?

Intel: We are strongest in the emerging markets: India, China, Russia. As erging markets take the leap from print to viral, strong brand is important. #5 global brand id.

John concludes discussion by noting a friend at Heavy related to him that they received 300k downloads in 5 hours from the 18 unaccepted superbowl ads they posted today.

98 thoughts on “SF BIG – San Francisco Bay Area Interactive Group

  1. What’s up, all is going sound here and ofcourse every one is sharing information, that’s actually good, keep up writing.

  2. Exceptional post however , I was wondering if you could write a litte more on this topic?

    I’d be very thankful if you could elaborate a little bit more.
    Many thanks!

  3. No matter if some one searches for his essential thing, thus he/she
    needs to be available that in detail, thus that thing is maintained over here.

  4. We’re a bunch of volunteers and opening a brand new
    scheme in our community. Your site provided us with valuable info to work on. You have performed a formidable task and
    our entire community shall be grateful to you.

  5. I’m curious to find out what blog system you
    are utilizing? I’m experiencing some small security issues with my latest website and I would like to find something more risk-free.

    Do you have any recommendations?

  6. Hello, i believe that i noticed you visited my weblog thus i came to return the choose?.I am attempting to in finding issues to improve my site!I guess its ok to make use of a few of your ideas!!

  7. Hi there, just became alert to your blog through Google, and found that it’s really informative.
    I’m going to watch out for brussels. I’ll be grateful if you continue
    this in future. Lots of people will be benefited from your writing.
    Cheers!

  8. Nice post. I learn something new and challenging on blogs I stumbleupon everyday.

    It will always be helpful to read through articles from other writers and
    use something from other websites.

  9. Oh my goodness! Amazing article dude! Thank you, However I am going through troubles with your RSS.
    I don’t understand the reason why I am unable to subscribe to it.
    Is there anybody having similar RSS issues?
    Anybody who knows the solution can you kindly respond?
    Thanx!!

  10. Have you ever thought about writing an ebook or guest authoring on other blogs?
    I have a blog based upon on the same ideas you discuss and would really like
    to have you share some stories/information. I know my audience would enjoy your work.
    If you are even remotely interested, feel free to shoot me an e-mail.

  11. I’m really impressed with your writing talents and also with the
    format for your blog. Is that this a paid subject matter or did you modify it your self?

    Either way keep up the excellent high quality writing, it’s rare to see a nice weblog like this one
    today..

  12. You’re so awesome! I do not think I’ve truly read through something like this before.
    So nice to discover another person with some genuine thoughts on this subject matter.
    Seriously.. thanks for starting this up. This site is something that
    is required on the web, someone with a little originality!

  13. Hello! I know this is kinda off topic nevertheless I’d figured I’d ask.
    Would you be interested in trading links or maybe guest writing a blog article or vice-versa?
    My blog goes over a lot of the same topics as yours and I think
    we could greatly benefit from each other. If you’re interested feel
    free to shoot me an e-mail. I look forward to hearing from
    you! Excellent blog by the way!

  14. Attractive part of content. I simply stumbled upon your site and in accession capital to claim
    that I get in fact loved account your weblog posts.
    Any way I’ll be subscribing for your augment and
    even I success you get admission to persistently quickly.

  15. Can I simply say what a relief to uncover a person that
    truly understands what they are talking about online.

    You actually know how to bring an issue to light
    and make it important. More and more people need to look at this and understand
    this side of your story. I was surprised that you are not more popular because you definitely have the gift.

  16. Very nice post. I just stumbled upon your blog and wanted to mention that I’ve truly enjoyed surfing around your blog
    posts. After all I’ll be subscribing on your rss feed and I am hoping you write again very soon!

  17. Thank you for every other informative website.

    Where else may I get that kind of info written in such a perfect
    way? I’ve a undertaking that I am simply
    now operating on, and I have been at the look out for such information.

  18. I’m gone to say to my little brother, that he should also pay a quick visit this weblog on regular basis to take updated from latest news.

  19. Hello! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche.
    Your blog provided us useful information to work on. You have done a marvellous job!

  20. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now
    each time a comment is added I get three e-mails with the same
    comment. Is there any way you can remove people from that
    service? Thank you!

  21. Hi there, just became alert to your blog through Google, and found that it is really informative.
    I am gonna watch out for brussels. I will appreciate if you continue this in future.

    A lot of people will be benefited from your writing. Cheers!

  22. I know this web page offers quality dependent posts and other stuff, is there any other web site which
    presents these kinds of data in quality?

  23. It’s awesome to pay a visit this web site and reading the views of all friends about this article, while I am also zealous of getting familiarity.

  24. Oh my goodness! Incredible article dude! Thank you, However I am having difficulties with your RSS.

    I don’t understand the reason why I cannot join it. Is there
    anybody else getting similar RSS problems? Anyone who knows the solution will you kindly respond?

    Thanx!!

  25. I’m not sure why but this site is loading incredibly slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  26. You really make it appear really easy together with your presentation however I find this matter to be actually something
    that I think I might by no means understand. It sort of feels too complex and very
    broad for me. I’m taking a look ahead in your subsequent publish,
    I’ll attempt to get the hold of it!

  27. Wow, superb blog layout! How long have you been blogging for?

    you made blogging look easy. The overall look of your web
    site is wonderful, let alone the content!

  28. I think the admin of this site is actually working hard in support of his
    web site, because here every information is quality based
    information.

  29. Its like you read my mind! You seem to know so much
    about this, like you wrote the book in it or something. I think that you could
    do with a few pics to drive the message home a bit, but
    other than that, this is fantastic blog. A fantastic read.
    I will definitely be back.

  30. Way cool! Some extremely valid points! I appreciate you penning this article and also the
    rest of the website is very good.

  31. Appreciating the time and energy you put into
    your website and in depth information you offer.
    It’s awesome to come across a blog every once in a while that isn’t the same outdated rehashed material.
    Great read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  32. I used to be suggested this web site by my cousin. I am now not positive whether or not this submit is
    written by him as no one else recognize such special approximately my problem.

    You are wonderful! Thanks!

  33. Good day! This post could not be written any better!
    Reading through this post reminds me of my previous room mate!
    He always kept talking about this. I will forward
    this post to him. Fairly certain he will have a good read.
    Many thanks for sharing!

  34. You actually make it appear really easy along with your presentation but I find this topic to be really something which I
    believe I might never understand. It seems too
    complex and very huge for me. I’m looking ahead to your subsequent post, I will
    try to get the dangle of it!

  35. I’ve been exploring for a little bit for any high quality articles or weblog posts in this
    sort of house . Exploring in Yahoo I eventually stumbled upon this web site.
    Reading this information So i am glad to convey that I have an incredibly excellent uncanny
    feeling I found out exactly what I needed. I such a lot
    no doubt will make sure to don?t disregard this website and provides it a glance on a constant basis.

  36. Hmm it appears like your blog ate my first comment (it was super long) so I
    guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your
    blog. I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any recommendations for rookie blog writers?
    I’d genuinely appreciate it.

  37. Hiya very cool blog!! Guy .. Beautiful .. Amazing .. I will bookmark your web
    site and take the feeds also? I am glad to search out so many helpful
    info here in the submit, we need develop more techniques on this regard,
    thanks for sharing. . . . . .

  38. Do you mind if I quote a few of your articles as long as I provide credit and sources
    back to your weblog? My blog site is in the exact
    same area of interest as yours and my users would truly benefit from a lot
    of the information you present here. Please let me know if this okay with you.
    Many thanks!

  39. Your mode of telling everything in this paragraph is really good, every one be able
    to effortlessly be aware of it, Thanks a lot.

  40. Spot on with this write-up, I truly think this amazing
    site needs far more attention. I’ll probably be returning to read through more, thanks for the info!

  41. Good day! This post couldn’t be written any better! Reading
    through this post reminds me of my previous room mate! He always kept chatting about
    this. I will forward this page to him. Pretty sure he will have
    a good read. Many thanks for sharing!

  42. Hey There. I discovered your blog the usage of msn. This is a very smartly written article.
    I will make sure to bookmark it and return to learn extra of your helpful info.
    Thank you for the post. I’ll definitely comeback.

  43. Today, I went to the beachfront with my children. I found a sea shell and gave it to
    my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  44. This is really interesting, You’re a very skilled blogger.

    I have joined your feed and look forward to seeking more of your magnificent post.
    Also, I’ve shared your website in my social networks!

  45. wonderful post, very informative. I ponder why the opposite specialists of
    this sector do not notice this. You must continue your writing.
    I am confident, you’ve a great readers’ base already!

  46. Definitely believe that which you said. Your favorite reason appeared to be on the net
    the simplest thing to be aware of. I say to you, I certainly get annoyed
    while people think about worries that they plainly do not know about.

    You managed to hit the nail upon the top as well as defined out
    the whole thing without having side effect
    , people can take a signal. Will probably be back to get
    more. Thanks

  47. Attractive component to content. I just stumbled upon your website
    and in accession capital to assert that I acquire actually loved account your
    blog posts. Anyway I will be subscribing for your feeds or even I
    achievement you get admission to constantly fast.

  48. Wonderful post however I was wondering if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit further.
    Kudos!

  49. Hey, I think your blog might be having browser compatibility issues.

    When I look at your blog in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, great blog!

  50. I’ve been exploring for a little for any high-quality articles or
    blog posts in this sort of space . Exploring in Yahoo I finally
    stumbled upon this site. Studying this info So i’m glad to exhibit that I’ve an incredibly good uncanny
    feeling I came upon just what I needed. I so much surely will make sure to
    do not fail to remember this site and provides
    it a glance on a continuing basis.

  51. Hi there would you mind stating which blog platform you’re using?
    I’m looking to start my own blog in the near future but I’m
    having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems
    different then most blogs and I’m looking for something completely
    unique. P.S Apologies for getting off-topic
    but I had to ask!

  52. Excellent post. I was checking constantly this blog and I am inspired!
    Extremely useful information particularly the remaining phase
    :) I care for such information much. I was looking for this particular information for a long time.
    Thank you and good luck.

  53. With havin so much written content do you ever run into
    any issues of plagorism or copyright infringement?

    My website has a lot of exclusive content I’ve either created myself or outsourced but it appears a lot
    of it is popping it up all over the web without my permission.
    Do you know any methods to help stop content from being ripped off?
    I’d certainly appreciate it.

  54. Hmm is anyone else experiencing problems with the pictures on this blog
    loading? I’m trying to determine if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

  55. Hi there, just became aware of your blog through Google, and found that it’s really informative.
    I am going to watch out for brussels. I will be grateful if you continue this
    in future. Many people will be benefited from your
    writing. Cheers!

  56. Can I simply say what a comfort to uncover a person that genuinely understands what
    they are talking about online. You certainly know how to bring an issue
    to light and make it important. More and more people really
    need to read this and understand this side of the story.

    I was surprised you’re not more popular because you surely have the gift.

  57. cheap priligy viagra meclizine 25 mg vertigo how often to take Residents from the three buildings have taken their fight to court after Juarez failed to comply with prior violations and left tenant without gas heat and electric in February

  58. jawa toto
    Undeniably consider that that you stated. Your favorite reason seemed to be at the
    web the easiest thing to remember of. I say to you, I definitely get irked even as
    other folks consider worries that they just
    do not understand about. You managed to hit the nail upon the top and outlined out the entire thing without having side-effects , people can take a signal.
    Will likely be again to get more. Thanks

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>